YouTube Channel Strategies

There are a few different ways to go about getting your content onto YouTube, from uploading everything to a single channel to spreading your videos out over several different channels.

It’s up to you how you go about it, so here are a few of the pros and cons of each approach:

Option 1. Upload every video to a new channel

Pros:

  • You can put your main keyword that you want to rank for into the channel title to optimize your channel in the search engines for that keyword.
  • If your channel ever gets taken down for any reason, only one of your videos is affected.

Cons:

  • Creating a new channel every time you upload a video is pretty time-consuming.
  • To get new accounts and channels verified you need to give your phone number, but Google and YouTube only let you use the same number a couple of times. One way around this is to buy hundreds of Pay As You Go SIM cards…this may or may not be your cup of tea!
  • With this approach you’re less likely to build up much channel authority since you’ll only have one video on each channel and will probably not get many subscribers.
  • Over time you’ll end up with hundreds or thousands of different YouTube channels…which becomes a bit of a headache to manage!

 Option 2. Set up a few different accounts for different purposes

Pros:

  • By spreading your videos across a few different channels you avoid putting “all your eggs in one basket”.
  • You can upload your videos to the channels they’re most suited to, e.g. review videos on one channel, tutorial videos on a separate one.

Cons:

  • If you’ve got a channel that only contains launch-jacking review videos to promote your business, with no “value” content to go with it, you run a greater risk of getting your account penalized if any of your videos get labelled as spam.

Option 3. Upload all videos to one main channel

Pros:

  • Allows you to build an authoritative channel with tons of content and lots of subscribers over time.
  • Easy to manage
  • Combining promotional videos with value content will help protect your channel against any potential YouTube “strikes”.

Cons:

  • If your channel ever does get into trouble you could end up losing all of your content overnight.

Between us we’ve tried them all and personally we tend to lean more towards building channel authority by using just one or a small handful of channels, but everyone has their own preference and people have been very successful using all of these strategies.

We suggest you try them all – time and experience will tell you which one works best for you…

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