IBOToolbox.com is a great free platform for Independent Business Owners. It has a ton of very cool features – from regular training webinars, targeted advertising, outsourcing resources and website builders, to press release syndication and video upload functions.
IBO Toolbox Press Releases
One particularly cool feature of IBO Toolbox is the ability to create Press Releases which they then fire out to a number of article submission sites.
IBO’s Press Release system is tied in closely with the major search engines like Google, Yahoo and Bing…which means that anything you post there can be found by the search engines almost immediately.
IBO Toolbox Press Releases not only tend to get indexed by the search engines very quickly and rank very well, but also have a lot of authority which means any backlinks to your videos will also help your videos’ ranking enormously.
You’ll want to watch the video above to see step-by-step how it’s done but, in a nutshell, you need to paste a spun version of your article/press release (you can use a spun version of the text you used in the Description section of your YouTube post) into the “Content Editor” box in IBO Toolbox’s Press Release section…
Then complete the other fields – “Press Release Title”, “Your Website Link” (the link to your YouTube video, not the link to your main site) and “Keywords” – and then click the “Content Is Authentic” option and click on the two boxes below in the IBO Rules Check section before clicking “Publish”.
The Content Editor, where you’ve pasted the spun version of your article, allows you to highlight your keywords inside the text and make them link back to your YouTube video.
The key here is not to overdo it and to vary the anchor text that you use (“anchor text” is just the word(s) that you highlight when you create the backlink to your video).
Ideally you want to create one backlink to your long tail YouTube URL and another to the short URL of your video, which you can find in the Video Editor section of your YouTube channel when you’re editing your video (it’s the URL that looks like this: https://youtu.be/LettersAndNumbers)…using different anchor text to go with each URL.
Example: you could create a backlink from “Product X” to your long-tail YouTube URL (https://www.youtube.com/watch?v=LettersAndNumbers) and another one from “Product X review” to your short YouTube URL (https://youtu.be/LettersAndNumbers).
The power of these IBO Press Releases is pretty amazing – it’s not uncommon for articles you post to actually rank on the first page of Google in their own right…
So as well as the SEO they give to help your video rank, they also help you by getting your content in front of even more people, even if they never even see your video.
At the end of the day…traffic’s traffic, right?
IBO Toolbox also has a section called IBOTube which allows you to either upload or embed videos. This can also give a great boost to your video SEO.
To embed a video, all you need to do is copy and paste your YouTube video’s URL into the box provided and click “Fetch Info” – this will then auto-populate the Title and Description boxes.
NOTE: IBOTube only allows 2000 characters in the Description field…so if your YouTube description was longer than that, you’ll need to trim it down otherwise the end will be automatically removed.
You can then enter a few keywords in the “Tags” field, separated by commas and spaces, choose whatever Category you feel is most appropriate, set Privacy to “Public” and then click Submit.
You can also add your YouTube videos to your Profile section in IBO Toolbox – they will then show up on your IBO profile as well as get picked up by the search engines.
Just click on the Edit Profile option in the Site Navigation menu and scroll down to Step 8, fill in the four boxes and click Save.
This is just a glimpse of what you can do with the IBO Toolbox site. Most people completely overlook this so if you use it right it can give you a big edge over your competition…
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