On Page Video SEO Basics
Once you’ve uploaded your video to YouTube (just log in to your YouTube account and click the “Upload” button) and it’s been processed, there’s some basic but very important SEO you can do inside YouTube to help your video rank in the search engines for your main keywords…
Optimize YouTube Video Title
The title of your video is one of the first things the search
engines look at so it’s crucial to get this right. The key here is to include your main keyword and keyword phrases at least twice.
For example, if your review was about “Product X”, your title might be something like this:
Product X Review – Is The Product X System Worth Buying?
NOTE: YouTube allows up to 100 characters in the Title.
TIP – it’s the words at the start of your Title that hold the most weight, so make sure to put your keyword at the start of the Title if you can.
Optimize YouTube Description
YouTube allows up to around 4,850 characters in the Description box. In general, the longer your Description, the better your video will rank.
The following important points will help you get the most out of your Description:
- Put your keyword at the very beginning along with your link, so that people don’t need to click the “Show More” button to see it. Also make sure to include the “http://” part of your link otherwise it will not be clickable.
Example: “Product X Review. Click http://www.mycoolbusiness.com for information on my awesome business.”
- Sprinkle your keyword and sub-keywords (e.g. Product X review, Product X system, Product X software) throughout the Description. You don’t want to overdo it – about 1-3% of the text is perfect, so if your Description was 500 words long for example, you should try to include your keyword and sub-keywords about 5-15 times.
- At the very bottom of your Description, leave a few spaces and then copy and paste the long-tail URL of your video there. This is the URL that shows up when you play the video and it’s the one that has the word “watch?v=” in it, followed by a series of letters and numbers, e.g. http://www.youtube.com/watch?v=lkjKhho4KJ.
You can find the long-tail URL by going to the Video Manager section in your YouTube channel and clicking on the title or image of your video to play it – the link you need will be in the URL bar at the top of the screen as the video is playing.
Adding this URL to your Description acts as a back-link to your video from YouTube itself and makes a noticeable difference to your ranking, especially when other people start sharing your video.
Optimize YouTube Tags
The Tags section is where you need to put your main keyword (first), followed by your sub-keywords. These need to be words or phrases that people are typing into Google, YouTube etc when they’re looking for information on the product you’ve reviewed.
One way you can determine what exact phrases people are searching for is by typing the name of the product into YouTube’s search bar and seeing what suggestions come up – these suggestions are based on real searches that people are doing.
Just do a YouTube search for your main keyword and then open up the source code of the top few relevant videos to see what tags they’re using….
To do this, just click the link to play the video, then right-click on the page (outside of the video area) and select “View Page Source” from the drop-down menu. Then search for the work “keywords” inside the source code by hitting Control-F on your keyboard (Command-F if you’re using a Mac) and typing “keywords” into the search bar that pops up.
This will then highlight every place the word “keywords” appears in the source file and the tags will be listed immediately after it.
The more (relevant) tags you can include, the better. YouTube allows up to 500 characters in the Tags section so you should be able to fit quite a few in.
TIP – to save yourself some time later on, it’s a good idea to keep a note of all of your tags in a separate Word or Excel document, each separated by a comma and a space, so you can just copy and paste them into the Tags sections of other sites you’ll be posting to later in this course.
Optimize YouTube Custom Thumbnail
This is another reason having your channel Verified comes in really handy. If you haven’t verified your channel yet, this was covered in the first video in Section 2 of the Jack and Rank course, “Setting Up Your YouTube Channel“.
When you upload a video, YouTube picks three images from it,
which you can choose from to use as the thumbnail image to represent your video. If your channel is Verified though, you also get the option to upload your own custom image. This allows you to do two things:
- Choose an eye-catching picture to grab people’s attention so they’re more likely to click on your video than someone else’s.
- Add even more SEO to your video by uploading a keyword-optimized image file. You can optimize your image file in exactly the same way as you did for your MP4 video file in the last video about File Optimization.
If you click on the “Advanced Settings” tab on the menu bar just underneath the video preview window, it takes you to a page where you can fill out a few extra details to help flesh out your video post…
Here all you need to do is complete the Video Location, Video Language and Recording Date sections…and you’re done!
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