High Authority Blogging Sites
There are loads of blogging platforms out there that you can use to create backlinks to your videos. Some of the best known, higher authority ones are:
All of these blogging sites are free to use.
Even WordPress, which is by far the most widely used blogging platform out there, has hundreds of free themes (templates) to choose from if you don’t want to splash out on one of their paid ones…
Anchor Text & Contextual Backlinks
When you’re creating backlinks from all these blogs to your videos, make sure to vary the anchor text you use.
Anchor text is the words or phrases that you create your links from, also known as “contextual backlinks”.
While it’s important to use anchor text that’s relevant to your keywords, avoid using the exact same words for each link as this looks unnatural to the search engines and will have a negative impact on your ranking.
Once you’ve created your blogging accounts you can then post spun versions of your article (e.g. spun versions of your YouTube description) to each of them, including a couple of back links to your video.
It helps if you can use different links to your video for this – as with most SEO, the more variety the better.
To do this you can use the long-tail YouTube URL for one backlink and the short-tail URL (the one starting “https://you.be”) for the other. Two backlinks per post is plenty…any more than that will look unnatural and will likely have a negative effect on your ranking.
DoFollow vs NoFollow Links
Although all your backlinks will send people to your video if they click on them, some links, known as “nofollow links” don’t actually allow the search engines to follow them when their spiders are crawling the web to see what pages they’re linking to…
If you have any links that you want to make sure are nofollow it’s really easy to do – this tutorial shows you how.
Nofollow links can be useful though, especially if your blog post/article includes an important link to a separate site that you don’t want to pass any link juice to…
For example: if you include a link to the sales page of a product you’re reviewing, you might want to use a nofollow link for that. That way people can still check out the reference to the product you’re talking about but you’re not wasting any link juice on boosting that page’s ranking instead of yours…
Bear in mind though – most SEO experts say that having dofollow links to useful, relevant third party content will also help give you more credibility in the eyes of the search engines, which will also help with your ranking.
Google’s algorithms are changing all the time so our best advice here is to experiment and see what works best for you…
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