How To Write Effective Emails To Increase Sales

Learning how to compose an email that gets opened, read and acted upon is a skill that takes practice…but once you nail it, it can pay off big time!

Writing good email copy involves learning not just how to write emails that suck your readers in and make them want to buy from you / join your team, but also finding good email subject lines for sales so that people are practically “forced” to open your emails in the first place…

If you want to learn how to write good emails there’s a ton of information online about emailmarketing – blogs, articles, e-books, even entire courses on using email effectively and creating effective email campaigns that you can find with a simple Google search…

suspense in emailsThe key is to use an eye-catching subject line that stands out in their inbox and then keep them in suspense throughout your email so they read it all the way through.

  • Keep your sentences short.
  • End each sentence with a reason for them to carry on reading – questions and “…” both work great.

Whether they realize it or not, people like to be entertained in one way or another when they’re reading emails, so try to wrap stories around your sales messages and inject some of your personality into your emails…

Make people look forward to hearing from you – nobody likes to feel like they’re being sold to but, if you’re giving people value in your emails or even just wrapping your sales messages up in stories that reveal a bit about your personality…you will see it makes a MASSIVE difference to just mailing people telling them to buy from you.

For example, which of these would you be more receptive to?

  1. Hey, you need to check out XXX, it’s the best thing since sliced bread (bla bla bla). Get it now – click here.
  2. Hey, funny story – my 7 year old daughter today was telling me when she finishes school she doesn’t want to get a job. So I asked her “ok babe, so what DO you want to do?” Turns out she really just wants the same as all of us…she doesn’t mind working, she just doesn’t want to do that 9-5 thing she sees all her friends’ parents doing…kids eh?! I hear where she’s coming from though, why do you think I’m doing this online thing myself? This XXX thing I’ve personally been using can also help YOU get closer to escaping that 9-5 rat race as well…click here to see what I’m talking about.

Well, hopefully you get the idea……….just play around with it and speak to your subscribers like you would to any of your other friends…

And most of all, keep practising! The more you do it, the easier it becomes…

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