How to Turn a “Follow” Link Into “No Follow”
There’s a lot of confusion online about how important “no follow” and “follow”/”do follow” links are online in terms of backlinks.
And the reason is, we can test things, but at the end of the day the search engines don’t reveal exactly what ranks content higher in the SERPs, plus they’re forever tweaking their algorithms and different factors become more important.
So as always, run your own tests to see what is working for you.
One thing we do know is there are two types of links, “follow” and “no follow”. Some “no follow” links carry some weight, for example educational (EDU) backlinks can be no follow but still have a big effect on ranking your content.
But mostly, “no follow” links do not pass on any link juice through the link into the page it’s pointing to.
What is Link Juice?
Link juice could be described as the power supply for ranking content. If a backlink to your youtube video for example, is coming from a relevant page with good domain/page authority, this would be deemed as a quality backlink that passes on some of its power through the link into the video. This is very likely to have a big effect on where your video ranks in the search engines.
The back link itself would have to be a “follow” link to allow any of the link juice to be passed through. Otherwise a “no follow” link is like the front door of the White House…only a select few may pass through.
Benefits of Turning “Follow” Links Into “No Follow”
Passing on a lot of link juice from your own web page can have a negative effect from an SEO standpoint. If your outgoing links are definitely relevant to the content on your page, having follow links can help. However, when doing your own SEO you have to use your own initiative as to what you think the search engines will find relevant.
If you’ve got a link on your page to a download file in Dropbox or Sendspace for example, there’s no point in passing on your own page’s link juice to that sort of page, as it’s just a page with a single download and minimal content.
Use your initiative to decide where it makes sense to turn your links into “no follow”.
How to Turn the Link Into “No Follow”
It’s different on all platforms, but what you’re basically looking for is the HTML editor.
Now look for the link you created in the normal editor view, and add: rel=”nofollow” just after the URL that the link points to.
With blogger, it’s a lot easier than having to dive into the HTML, just hover over a link and hit the “change” button then tick the box to add the “no follow” attribute.
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